Project details

• ClientFace Of Man
• TacticSocial Media Promotion
• ChannelFacebook Ads

Project details

MEN SKINCARE LEAD ACQUISITION THROUGH SOCIAL MEDIA

Their Story: Face of Man is a Sydney based Male Grooming Salon specializing in Male Skin Care and Male Skin Care Treatments.

Objective: I was tasked with the Facebook campaign for their Skin Care Special and Laser Hair Removal Special for August, getting men to signup for the skin treatment special offer and laser hair removal special offer.

My solution: I targeted a new audience, people that have previously visited the website, and Facebook fan page. I used Facebook’s lookalike function to identify people with similar interests. I then served the audience a range of ads in different formats and frequencies. Video ads were strong at generating awareness and interest, with Facebook carousel ads generating the most conversions. For the month of August, the Skin Treatment Special Offer brought in 262 conversions achieving the Cost-Per-Result of $3.77 per customer. And, the Laser Hair Removal Special Offer brought in 62 conversions with $11.95 Cost-Per-Result.