Project details

• ClientLiquor Stars
• TacticSocial Media Promotion
• ChannelFacebook Ads

Project details

MAKING IT PERSONAL ON FATHER’S DAY

Their Story: Liquor Stars provide an ever-expanding list of unique liquors

Objective: I was tasked with promoting their annual father’s day fair and jack daniels engraving.

My solution: Our target audience was threefold, general geographical, people who visited the website, and I used Facebook’s lookalike function to identify people with similar interests. I then served the audience a range of ads in different formats and frequencies, depending on their engagement levels. Single image ads were strong at generating the most conversions, with Facebook carousel ads generating awareness and interests.