SEO stands for Search Engine Optimization. It is the process of getting traffic from the natural and organic search results on search engines to your site.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local business listings are shown and ranked based on what the search engine considers most relevant to users intent.
But what do you need to optimise?
Is it the site design? Or is it the content? Or is it the links?
Yes to all of that and more.
So how do you get started?
I start by reviewing your website to assess your current SEO maturity and what changes need to be made. I’ll check the keywords, backlinks, site speed, and more. Then I’ll deliver and discuss the complete SEO audit report with you to understand what areas need optimisation.
This involves the keywords your target niche is using to search for products or services like your own. I’ll look at what keywords queries you could be using to better rank in organic search pages. Then I’ll integrate those keywords in your site information architecture.
I’ll conduct thorough competitors research and their SEO performance. This way, you know what you’re up against and where your SEO needs to be. I’ll keep track of your competitors performance, so you keep up with the competitive niche.
So, this entails a careful look at your website content in order to make sure that it’s doing what you want it to do and driving the organic traffic, containing the target keywords, and improving conversions. This is a very important part of the SEO because your content is your website.
SEO is about more than just keywords. Search engines use algorithms made up of many factors that determine the user intent of your website. Some of these metrics include technical SEO, load speed, internal links, backlinks, and content relevant. I’ll work to make sure that your website is optimised for both search engines and users.
Links help signal to search engines the popularity, trustworthiness, and domain authoritativeness of your website. I’ll analyse your existing backlinks and identify “follow” and “no follow” links. Also, I’ll perform blogger outreach to build links that will help your SEO.